An Evaluation on the Fantastic Social Media Course !!!

 

Disclaimer: All images are credited and attributed at the end of this post. As well, any quotations or in depth research is best cited according to the MLA (7th) style. Finally, this post is not to intended to harm anyone and is just to educate people about my educational or personal life.If you have any more concerns/questions, please use the contact page !!!

The social media course was very exciting. It was an engaging course taught by, Centennial College`s faculty member, Dr.Jessica Langer. At first, I thought it would be an easy course, due to being a major social media user. However, during the course, I have come to realise that social media is a vast discipline. It’s a discipline that doesn’t just analyze ordinary users like me, but also business users. During the course, I also learned about a sophisticated analytical tool called, Meltwater. As well, via the course, I got to meet cool industry people like, Daniel Reyes and Catherine Sugrue. However, despite being a pretty good and fascinating course, I also found it to be somewhat challenging.

To begin with, I loved, and thoroughly enjoyed the class. Additionally, I would like to mention positively, that my professor has always created a fun and captivating learning environment, where I have always learned something new. Some of these new things included the new knowledge of how the social media landscape is precious in creating a dialogue marketing and how algorithms work hand in hand to personalize everyone`s experience on social media. Secondly, I also enjoyed having industry guests from the DoTheDaniel Inc., come in to interestingly talk about how social media management and brand engagement are important in the social media world. Finally, I also enjoyed learning about Meltwater. Meltwater is an analytics tool, which is highly used in the PR industry to analyze the trends in social media and traditional media, to attain more success in the business world. Luckily, the BPRM program can access this tool, and in one of our lectures, we were able to have an amazing demo session with, Daniel Viron.

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Feedback on the Course !!!

Despite, it being a fantastic class, I still feel that there could be some improvement. Honestly, the only thing that could be improved upon would be the in-class activities. Mainly, I discovered that writing was heavily used for a lot of the in-class activities. This can become somewhat overwhelming,  tedious and monotonous. Thus, to improve this, I would recommend that certain activities implement games and could be orally conducted.

Tbh, I can’t believe that the semester is almost finally over in a less than a week from now. I mean it just feels like as if yesterday, was the first day of the second semester. Overall, I had a very positive and joyful learning experience in Dr.Jessica Langer`s social media course. Finally, I would rate the experience, a 4 out of 5 stars, as we had a lot of discussions and some wonderful guests in the class.

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4 Star Rating !!!

Image Credits and Attributions: (c) Can Stock Photo / z_amir, 4 Star Image & Feedback Image

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A Tuesday in My Life

Disclaimer: All images are credited and attributed at the end of this post. As well, any quotations or in depth research is best cited according to the MLA (7th) style. Finally, this post is not to intended to harm anyone and is just to educate people about my educational or personal life.If you have any more concerns/questions, please use the contact page !!!

This semester ,I am very lucky to have  4 day weekends. However, it comes with a catch, as I have a lot of early morning classes. As well, it was hard to choose a day, but I have decided to focus this post on Tuesday, as it is my busiest day.

An Overview on Mariam Rana`s Tuesdays

7:15 am – I wake up to get ready and dressed for college.

7:50 am – 8:20 am

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My 30-min commute starts with me taking the 68 Warden bus which drops me off at the Warden subway station. From there, I take the subway to Pape Stn and then take the 81/25 bus to get to Pape Avenue at Mortimer Avenue. Finally, I quickly walk two-minute West on Mortimer Avenue, to quickly get to my statistics class.

8:30 am – 11:30 am

During this time, I learn a lot of interesting statistical and mathematical calculations with a very fantastic professor in the statistics course. Honestly, it’s not a very fun thing to do in the mornings, as it is mentally draining.

11:30 am – 2:30 pm

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Library Pillows !!!
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Treadmills in the Fitness Room.

Thankfully, we have a very long break to relax from the mentally draining math lecture I usually hang out in the library pillows to relax and catch up on a school assignment. During the break, I will go into the fitness room and enjoy a workout on the treadmills or bike for a 30 min.

2:30 – 5:30 pm.

After a long break, I have a social media class with an amazing professor. In this class, we learn all about how intriguing social media is and how we use it in the business world.

At around 5:30 pm – 6:30 pm, I leave the school, and begin my journey to go home. I take the 62 Mortimer bus, which conveniently has a stop in front of the college door. This bus then drops me off at the Main subway station. Finally, I use the subway to get off at Warden station and then take the 68 Warden bus that drops me near my house.

6:30 pm – 9:30 pm

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Afghan Rice made by Mom !!!

Finally, I eat my yummy dinner made by mom, check my emails and go on the school website to check or work on any projects.

At around 9:30 – Finally, after a very early and tiresome day, I doze off to sleep.

Image Credits and Attributions: Mariam Rana, One day of My Life Image & Warden Stn Image 

Reflection on Lecture 3 : The Content Ecosystem

Disclaimer: All images are credited and attributed at the end of this post. As well, any quotations or in depth research is best cited according to the MLA (7th) style. Finally, this post is not to intended to harm anyone and is just to educate people about my educational or personal life.If you have any more concerns/questions, please use the contact page !!!

Out of all my lectures in the social media class so far, I have found week 3`s topic of the content ecosystem to really interesting. Thus, I have decided to write this week’s blog post on the lecture, itself.

In this lecture, we talked about how social and digital media interact, along with how content is created and disseminated online. I found these concepts to be interesting because, they relate to the everyday world of how online campaigns, websites, online businesses and nonsocial media website/platforms interact to have a relationship with their integrated social media platforms. As well, it was very thought-provoking to learn how digital media and social media are both deeply interconnected and make life more interactive because they both symbiotically rely on each other. Otherwise, the content ecosystem could fall apart.

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An Illustration of the Social Media Landscape

Finally, just shortly before the break, we also explored the idea of how social media has changed the way things used to be marketed, as nowadays a lot of companies use dialogue marketing through different social media and digital channels.

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Social Media Marketing

Then, we took a short break, where I decided to munch on some snacks and research more about these new concepts of digital and social communication/marketing. Thus, I found some intriguing research online, that is compiled in a list down below. Tbh, I would recommend readings recorded down below, for a deeper understanding of the concepts I am mentioning in this post.

The Research List Includes:

http://www.commcreative.com/blog/the-intersection-of-social-media-public-relations-digital-marketing/

https://hbr.org/2013/02/what-we-talk-about-when-we-talk

http://www.business2community.com/customer-experience/traditional-vs-digital-communication-channels-01450849#ogpLGye7Ez6eWVew.97

https://www.classle.net/#!/classle/faq/what-digital-communication/

http://www.business2community.com/customer-experience/traditional-vs-digital-communication-channels-01450849#TR4vWP6ocb7R82pD.97

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

After our short break, we discussed the captivating implications of the quick dissemination (spread) of information in the social/digital world, because of how everything is incredibly interconnected and cyclic in this new digital age. Personally, I believe that dissemination in this new digital world can have both positive and adverse impacts depending on the situation. For example, raising awareness through the social media landscape about human’s rights issues, like raising awareness of less access to education for females in certain countries, that could then interest people into getting social active and making sure that everyone has access. Thus, the social ecosystem could bring benefits. However, the ecosystem in the landscape could also negatively lead to more stereotyping and bigotry against these individual countries. Finally, to finish up the lecture, we did an exciting activity where we had to create a social/digital campaign on the District 9 Advance campaign.  It was a great learning experience and gave us more practical knowledge on how the content ecosystem of digital and social communication/marketing could be interconnected to create interactive campaigns.

Image Credits and Attributions:

  1. Social Media Marketing Hub and Spoke Infographic, was added by Flickr user,DigitalRalph in 2011. The Image is licensed under CC BY 2.0.
  2. Social Media Marketing, was added by http://www.bigoakinc.com/big-oak-photos/ under the Flickr username, BigOakFlickr in 2016 . The Image is licensed under CC BY-SA 2.0.
  3. Social Media Mix 3D Icons – Mix #2, is added by poweredbysearch.com under the Flickr username, Blogtrepreneur in 2016. The Image is licensed under CC BY 2.0.

Works Cited

  1. “Dialogue Marketing”.Farlex Financial Dictionary. 2009. 1 Mar. 2017.Web.< http://financial-dictionary.thefreedictionary.com/Dialogue+Marketing&gt;.
  2. Merchant, Nilofer. “What We Talk About When We Talk About “Social””. Harvard Business Review.2013. Web. 1 Mar. 2017 . <https://hbr.org/2013/02/what-we-talk-about-when-we-tal&gt;.